Paul Oakenfold, world renown Perfecto music label record producer, Swordfish movie soundtrack producer, and celebrity DJ, just signed to Maverick records and was about to release his first official studio album, Bunkka. As a part of Maverick’s North American marketing campaign, they reached out to the top electronic dance music radio stations for publicity that would reflect the prestige and celebrity he’s earned the past several decades. As the owner of one of the top electronic dance music radio stations in North America, and as a long time fan, it was an honor to rise to the challenge. Due to the success of the worldwide campaign, Bunkka quickly became his best selling album to date, with sales largely exceeding 1 million copies worldwide.
As the creative producer, I created relationships with several radio stations in both North American, European, and Asian markets, which syndicated our program content. I also created relationships with radio device manufacturers, which provided our station and program high visibility among a set of exclusive and pre-programmed radio stations on set-top boxes.
As the creative director, I acquired the talent; and I created and oversaw the development of the concepts and strategies while taking a largely hands-on approach to ensure the maximum return over investment.
As the broadcast programmer, I scheduled the transmissions, and ensured the maximum utilization of airtime in accord with our crossprogramming and dayparting strategies.
As the systems administrator and web developer, I created a set of technologies which simultaneously broadcast our programming through Internet and AM/FM radio stations; I maintained these technologies so that there were no security, stability, nor connectivity incidents throughout the broadcasts; and I created both the front and back end of the web sites for the radio station.
As the graphic designer, I created the concept for and developed the visual marketing elements for the radio station and programs, which were displayed on our media outlets as well as the syndicated radio station’s media outlets.