The Crystal Method, an American electronic music and keyboardist duo, just signed to V2 Records and was about to release their third official studio album, Legion of Boom. As a part of V2’s North American marketing campaign, they reached out to the top electronic dance music radio stations for publicity that would reflect the prestige and celebrity they’ve earned in the past decade. As the owner of one of the top EDM radio stations in North America, and as a long time fan, it was an honor to rise to the challenge. Due to the success of the worldwide campaign, Legion of Boom sold over 25,000 copies in its first week, peaked at number 36 on the Billboard 200, and was nominated for the Best Electronic/Dance Album Grammy.
As the creative producer, I created relationships with several radio stations in both North American, European, and Asian markets, which syndicated our program content. I also created relationships with radio device manufacturers, which provided our station and program high visibility among a set of exclusive and pre-programmed radio stations on set-top boxes.
As the creative director, I acquired the talent; and I created and oversaw the development of the concepts and strategies, while taking a largely hands-on approach, which maximized return over investment.
As the graphic designer, I created the concept for and developed the visual marketing elements for the radio station and programs, which were displayed on our media outlets as well as the syndicated radio station’s media outlets.
As the broadcast programmer, I scheduled the transmissions, and ensured the maximum utilization of airtime in accord with our crossprogramming and dayparting strategies.
As the systems administrator and web developer, I created a set of technologies which simultaneously broadcast our programming through Internet and AM/FM radio stations; I maintained these technologies so that there were no security, stability, nor connectivity incidents throughout the broadcasts; and I created both the front and back end of the web sites for the radio station.
As the web developer, I planned, researched and developed the front and back-end web pages and services.
During planning, an emphasis on modern, accessible, compatible technologies was made to ensure market reach and satisfaction. Research and development lead to a mobile-first approach, accessible-friendly features, and support for all modern smart devices, on all major web browsing platforms.
Development was done with:
HTML, JavaScript and CSS code provide:
PHP code provides:
SQL, API, and library code provide: